— PROJECT NAME

VW GTi

— ROLE

Creative Strategist, Concept, Producer

— DATE

2019

To bring to life the fact that driving the VW GTi is sporty but fun – the people’s supercar – there was no better place to do it than Snapchat.

Rather than show off a life size model of the car or take a look around it, we wanted people to drive it. Kind of.

Creating a mini virtual environment, including VWs own billboard ads, clouds and planes – you took to the tarmac doing laps in a VW GTi, with responsive touch you need to make sure you’re not going into those corners with all of the GTi’s power and keep trying for those beats lap times.