— PROJECT NAME

BMW Step into the 4

— ROLE

Creative Strategist

— DATE

2020

BMW were all set to launch their new 4 series model which had been given a whole new look inside and out. But then Covid struck.

Launching a car when the showrooms are closed is not ideal, but we looked to try make it possible to still – Step into the 4 – even if you can’t do it in person.

Running Pinterest static and video ads which visualised walking up to the vehicle and then in a click transitioning Pinners to be taking inside for a 360 exploration.