In collaboration with Carlsberg and We Are Social we developed a Spark AR game for their Global Toolkit.
Aligning with the Tilt World campaign, the game needed to reflect the look and feel of the wider campaign whilst also being easily adopted in all markets such as Asia, Europe and the UK.
As you drop down into a first person runner game you need to get across the festival collecting Tuborg logos and making it to the main stage performance. Role: Creative Strategy, Technical and delivery lead.
On the shoot for campaign video assets, a mobile and social first promotional asset was created to drive awareness of the game and further contextualising alongside the Tilt World campaign.