In collaboration with WAS North America and adidas Originals teams we created a TikTok Style Picker filter which tapped into existing behaviours and acted as a campaign asset to easily get people sharing the Originals messaging.
The Effect was seeded with fashion influencers big and small across collages in America, acting as the simple brief and branded asset for the to get creative with.
Inspiring others to join in on the Originals campaign there was over 100 videos created and shared across TikTok generating hundreds of thousands of views.