To drive awareness and sharing around the excitement of the Heartstopper Season 3 trailer launch we created an AR experience across Instagram, Snapchat and TikTok containing the trailer as well as iconic assets as augmented elements around the user.
Animation and scenes changed in sync with the trailer and it allowed a new easy to share take on the reaction video.
This was then seeded with influencers on launch day driving an addition 500K+ views of the trailer.
For the day of show release, we took the video in AR innovation further by creating an interactive video quiz ‘what happens next’
Each clip plays and then serves up two options for the user to pick.
Allowing the super fans to play and share.