To celebrate the 100m finals at the 2025 Paris 2025 Olympics we collaborated with We Are Social and the IOC to develop SPRINT CAM.
Sprint Cam became part of their wider AR initiative and content throughout the games and allowed people at home and on the ground in Paris to get involved and set their own sprint time.
Content was created by Influencers and creators as part of the social content over the weekend.
UGC content as a call to action to get involved and use Sprint Cam even if you wasn't in Paris.
Role: Creative Strategy, Technical and delivery lead.