— PROJECT NAME

Think In AR

— ROLE

Facilitator

— DATE

2018

When it comes to Snapchat and the power of AR within their camera it’s an extremely new and daunting space for many brands. This workshop was developed to help brands understand the possibilities and value of Augmented Reality for advertising.

One of the first big tests of this content was flying out to Copenhagen to King’s central office, educating and collaborating with some of their game developers to see what they could build.

A series of introductions to Lens Studio and education from the incredible Snapchat Camera Team we set the challenge to get the teams making Lenses within a day.

We returned to London with five incredible prototypes built on the day and two of these went on to be built and go live for millions of Snapchatters to play with.

This content was also used as an education workshop at IAB and a variety of other clients and agencies.

I even ran it once with Unilever’s Global Brand team with hardly any voice 👇