— PROJECT NAME

Scapa Spirit

— ROLE

Creative Strategy, Producer, Creative Lead

— DATE

2016

Believe it or not but ‘influencers’ and ‘creators’ was not the industry or go to solution it is today back in 2016.

Working with one of Pernod Ricard’s whiskey brands – Scapa – we pitched a solution where we would use Instagram Creators to capture, communicate and create branded assets for the launch of this whiskey. Flying with them over to Orkney (stayed in a castle!) to capture the Scapa Spirit.

With a humble budget and short turn around time we managed to build on the new brand positioning and put the Scapa Spirit out in the world for people to see. Imagery from the photographers along with a mini film featuring them, their photography and interpretation of the Scapa Spirit.

My Instagram profile started looking much better after this too, thanks to tips from those guys.