— Company TMW

— Client Unilever Lynx

— Role

Campaign Manager – pitching, planning and activating

— Date:

2013

A time when male grooming advice was few and far between.

Supporting the launch of their new hair products, and sticking to Lynx’s role as a brand to make men more confident – smell good, look good, feel good – we planned out a content series and shoot to create a variety of social assets – instructional YouTube videos mapped to the most popular search terms, imagery and GIFs for teaser content across social channels.