For the 2019 Wrapped campaign it was set to look back over the whole decade rather than just the single year, we wanted to build a Lens that celebrated that past decade of music in a new and innovative way.

Working with Spotify EMEA this took shape as a portal lens – transporting you to a room with 10 doors, one for each year and behind each door a custom animation and data point for specific artists in that decade.

This was also the the first place you would see who got artist of the decade – good old Lewis Capaldi on the back wall there.

With impressive results, this went on to be used in the following years media partnerships brief as the innovation to be beaten..

This approach included localising for 5 different markets with both languages and artist imagery.