— PROJECT NAME

Make ______ Not War

— ROLE

Creative Strategy, Artist brief + sourcing with Protein, promotion.

— DATE

2014

For Lynx’s latest product launch – Lynx Peace – there was a lot going on to bring the MAKE ______ NOT WAR campaign to life – a new ad, a music collab single with Naughty Boy, Emily Sande, Professor Green and Wilkinson, a new website, an Instagram photography competition… but my personal favourite piece was being able to work with artist to create a range of T-shirts for MAKE THREADS NOT WAR.

We partnered with ASOS to bring the physical t-shirts to life and sell them on site (this is back before Shopify or simple off the shelf sales, plus comms to their existing fashion loving audience really helped)

Each of the 5 artists gave their take on the ‘Make Love Not War’ brief to create a design. They sold out. Money was donated to charity. It was a success and still think they’re decent looking t-shirts 7 years later.