— COMPANY TMW

— CLIENT Unilever – Lynx

— ROLE Campaign Manager – pitching, planning and activating.

— DATE Nov 2013

For the 18th anniversary of Lynx Africa, we wanted to celebrate the UKs most iconic fragrance becoming a man.

We worked with 18 artists to interpret the broad topic of ‘Africa’ whether it be nostalgic memories of the fragrance or inspiration behind the name and colours.

This project involved collaborations with a host of artist such as – INSA, Aaron Gregory, Duffy, Jim’ll Paint It.

Activating this in 2013 makes it an early example of an Influencer / Creator campaign where assets and process were shared across artists channels as well as building a custom Tumblr theme which fans could also install and use themselves.

(from then on I always shaved before a photoshoot for a magazine)