— PROJECT NAME Adidas Ultraboost 21 — COMPANY Snapchat — CLIENT adidas — ROLE

Creative Strategist, pitched, produced

— DATE 2019

Adidas Space Race UltraBoost 21 launch

Creating anticipation and awareness of the all new UltraBoost Space Race trainer, pitching something which would live across Snapchat media placements as well as work as a feature in the flagship in-store activations.

We created a lens which uses the iridescent accents of the UltraBoost21 sole to create a selfie lens which is counting down to the launch, flip the camera and you'll see the Space Race flight case which was used in their hero video assets and influencer activations – one tap of the case and you see a high resolution 3D model of the shoe itself, both colour ways. Tap again and you'll see it launch out of the case onto the ground and through the ceiling into space. There was link to purchase within the lens itself making it a completely shoppable experience.

Meanwhile in-store Snapcodes were provided to unlock the experience in the setting of the Space Race experiential builds. .