— Company

TMW

— Client

Unilever Lynx

— ROLE

Campaign Manager – pitching, planning and activating

— DATE

2013

As part of the launch of the new Lynx Attract fragrances there was a whole bunch of digital activations – but the most progressive at the time was the special digital build that turned the YouTube homepage masthead into an interactive game controlled by your mobile phone.

The masthead exceeded the average interaction rate by 25%. And clocked up 14 million impressions and a 13% interaction rate (over 5x the DoubleClick benchmark). And won a Webby Official Honouree for Best Use of Online Media.  👆 result and 👇 images via CD on the project Jeff Bowerman