RAF Recruitment through AR

Creating a Lens with the RAF to encourage young people to consider a career in the RAF

Don’t just tell someone to join the RAF, show them what it’s about and the skills they might develop in a format that is relevant to the audience. A Snapchat lens.

Running in 2019, each quadrant within the lens would bring to life a skill and a different role that could be right for you.


Lots of effects and models within this lens, built in a smart way to maximise file space and experience.