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ATP TURIN FINALS 2024 – IMMERSIVE HIGHLIGHTS

Enhanced highlights + augmented Reality Highlights

ATP were looking for innovative ways to connect with their younger audiences leveraging social. 

In a landmark year for sports, fans are increasingly overwhelmed with traditional sports content, so we needed to cut through the noise. Using real game footage and Hawk-Eye technology, we created real-time immersive video highlights throughout the Turin tournament which built up to an AR-powered experience for the final rounds of the competition, accessible to all fans with a single tap on a phone they could place the court and watch the best point of the game. 

This campaign was a step forward in redefining how fans engage and interact with tennis, making the key moments more shareable, and visually compelling.

9M+ Video Views

10K+ AR plays