HELLO! 👋

Hi, I’m Mark.I’m a creative strategist with 15+ years of experience in media, advertising, and emerging tech.


Most recently, I co-founded Make My Da , developing modern marketing solutions that are now fully integrated into the We Are Social core offering.


Before that, I led innovative work at Pinterest and Snapchat, helping to shape early standards for AR and vertical video – formats that are now central to how brands connect with audiences.


I’ve worked across European markets, including France and Germany, and bring a strong mix of creative direction, content strategy, and hands-on experience with new technologies – from Meta Quest to Ray-Ban Meta glasses.


I’m motivated by solving real problems, building useful things, and leading teams to deliver meaningful work. If you’re looking for a strategic thinker who understands both creativity and technology, I’d love to connect.

Projects

Just some of the things I’ve helped make happen

Make My Day

Pinterest Social Content

adidas Originals TikTok Filter

Olympics 2025 100m Final Sprint Cam

Launching the UltraBoost21 with AR

18 years of Lynx Africa with 18 artists

Mc Donald's Reindeer Ready

AR racing in the Golf GTi

Step inside Spotify Wrapped 2019

Capturing the Scapa Spirit on Instagram

Shop the onscreen inspiration

Using AR to recruit in the RAF

ATP Finals Turin

Netflix Heartstoppers Video in AR

Tuborg - Tilt World - AR Game

Year on TikTok 2023 Effect

Make Not War clothing collab

Real-time Dogging content

No showrooms, no problem; Step into the 4

Gods of Augmented Reality

Think In AR Workshop

Demystify the barbers

Turn a YouTube Masthead in to a mobile game

Places I’ve worked

Employers 👇

Brands I’ve worked with

Clients 👇


Influential Records

Co-producing this Spotify show with DJ Firestarr, it started in lockdown as a follow up to his successful BBC Radio residency, using the latest Spotify audio format allowing music and talk. Each week securing interviews with some of the biggest names in Hip Hop and culture to discuss the music that has influenced their success. Dizzee Rascal, Sean Paul, Jeezy, Fabolous, Giggs, Kamaru Usman and many many more.


LISTEN HERE 🎧



The journey, the learnings

Things I’ve learnt along the way 👇